Study Programmes

Trade and Tourism Management

The Undergraduate Professional Study Programme of Trade and Tourism Management started at the University Department of Professional Studies in the academic year of 2019/2020.

This is a modified undergraduate professional study programme of Business Trade, which has undergone modifications with the aim of adapting to changes in society and the economy.  All this was also necessary so that this study programme could be at the level of the latest scientific / professional knowledge and trends as well as the skills that are based on them.

In line with the needs of the economy in this part of Croatia, and taking into account the growing demand for professionals with competencies related to trade and tourism and entrepreneurial thinking and self-employment initiatives, this modified study programme increases its attractiveness and follows the needs of today's labour market and economic environment.

While developing the study programme, emphasis was placed on training students for effective corporate management and entrepreneurial thinking in the trade and tourism sector with a focus on entrepreneurial, proactive and innovative thinking and behaviour. The acquired theoretical and practical knowledge in the field of trade and tourism will ensure  management skills for performing complex tasks of trade and tourism business.

The teaching process is conceived with the aim of maximum teacher / student interaction, where students actively apply the acquired theoretical knowledge by solving current business cases. Involvement of experts from the business world in the teaching process, as well as numerous field visits will ensure the acquisition of professional competencies and skills. In the last semester, through the compulsory subject of professional practice, the necessary combination of theoretical and practical teaching is ensured.

The study programme lasts six semesters where students choose one of the two offered module programmes; Trade and Entrepreneurship and Tourism and Hospitality.

Upon completion of the studies, students are awarded 180 ECTS credits and the title of Professional Bachelor in Economics.

Students who have completed a three-year undergraduate professional study programme have the opportunity to enrol in the Specialist Professional Graduate  Study Programme of Trade and Tourism Management, which lasts four (4) semesters, after which they are awarded  additional 120 ECTS credits (300 ECTS in total) and the title of  Professional Specialist in Economics.

Course syllabus

Acting Head of the Department of Trade and Tourism Management: Antonija Roje, PhD, senior lecturer

Learning outcomes of the study programme
  • analyse the business of the economic entity and concisely present attitudes, problems, knowledge, ideas and solutions
  • analyse and evaluate basic functions and processes in the field of economic entity management
  • organize, independently and as a team member, the business of an economic entity in accordance with ethical principles and the appropriate institutional and regulatory framework
  • recommend a solution to the business problem of the economic entity based on economic and financial analysis of business processes
  • use information and communication technology to support current business and business decision making
  • prepare an analytical basis for business decisions of the economic entity
  • develop business communication in Croatian and a foreign language
  • identify and interpret the impact of business entities on business processes
  • propose the marketing strategy of the economic entity
  • assess the key elements for the creation of new jobs
  • identify elements of entrepreneurial venture success
  • explain the elements of distributive trade
  • develop a business plan for a new entrepreneurial idea
  • classify foreign trade operations and evaluate the effects of foreign trade operations
  • identify and evaluate the economic effects of tourism on the national economy
  • perform economic calculation and manage business processes in the hospitality industry
  • analyse and connect economic entities of the tourist destination system
  • undertake business activities related to tourist mediation and make travel arrangements